Healthcare CRM Market Overview:
Global Healthcare CRM Market is expected to register a CAGR of 13.4% during the forecast period and expected to hit USD 21,462.6 Million by 2025.
The increasing number of hospitals, inclination toward an integrated healthcare system, structured billing process, and automated healthcare workflow are anticipated to drive the market growth of the global healthcare CRM market. However, the limited adoption rate of healthcare customer relationship management industry in developing countries is expected to restrict market growth.
Healthcare customer relationship management (CRM) offers comprehensive customer information for the healthcare providers and helps to build a long-term relationship with customers and reduce the manual cost. The healthcare payers and healthcare providers are the major users of healthcare CRM solutions.
Healthcare CRM Market Regional Analysis:
The global healthcare CRM market, based on region, has been divided into the Americas, Europe, Asia-Pacific, and the Rest of the World. The Americas is likely to hold the largest share of the global healthcare CRM market during the assessment period owing to the presence of a large pool of hospitals, established payers, and rising adoption of healthcare CRM in the region. For instance, as of 2014, according to the Society for Healthcare Strategy Market Development, around 60% of hospitals installed the CRM in the US. The Europe market is expected to register a substantial growth in the market owing to the increasing focus of companies in the European region, funding for healthcare infrastructure, and the presence of developed economies. Asia-Pacific is estimated to be the fastest-growing region in the global market due to the rising interest of investors for investing in the healthcare sector and the increasing number of private hospitals in the region. The healthcare CRM market in the rest of the world is expected to witness gradual growth owing to the developing healthcare infrastructure.
Healthcare CRM Market Players:
MRFR recognizes the following companies as the Key Players in the Global Healthcare CRM Market - Healthgrades Operating Company, Inc. (US) Infor (US), Salesforce.com, Inc. (the US), SAP (US), Keona Health (US), Microsoft (US), Oracle (US), Accenture (Ireland), SugarCRM (US), hc1 (US), and Others.
Healthcare CRM Market Segmentation:
The Global Healthcare CRM Market has been divided based on Type, Component, Mode Of Delivery, Application, and End User.
The market, based on type, has been segregated into operational CRM, analytical CRM, CRM device and collaborative CRM.
Based on the component, the healthcare CRM market has been divided into software and service.
Based on the mode of delivery, the market has been divided into cloud-based and on-premise.
Based on the application, the healthcare CRM market has been divided into a communication module, patient management, task management, and report module.
On the basis of end-user, the market is bifurcated into healthcare providers and healthcare payers.
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